Web design services for wellness and movement studios
Get to know what is included, the clear process, and everything else you need for you web project.
The main conversion tool of your project
Strategic Web Design
By implementing my digital marketing, user experience, and accessibility expertise,
I design wellness website that’s easy to find online,
guides visitors toward booking, and reflects the quality of what you actually teach.
To achieve this, all the design and structural decisions for each website I work on
are based on an understanding of the target visitors, their behaviors, and their needs.
The result is conversion-focused web design: a website that keeps working
for your studio, turning visitors into students long after the project is done.
Starting from 1 400 € *
* The price may vary depending on the number of pages, the complexity, or any additional services required.
What it includes
Strategic Analysis
Goals, structure and visitor journey defined before design starts.
Custom design
No generic templates. An original design tailored to your goals and needs.
SEO Optimized
Everything set up so people can find you when they search online.
Booking integration
Your clients will be able to schedule classes and sessions directly from your website.
Training and handover
You receive your website knowing how to use it.
GO FURTHER
Web design services for wellness brands that need to go further
Brand image for web
If your brand doesn’t yet have a defined visual identity, or if your current image no longer reflects who you are, let’s work together to craft a new identity that will make your website stand out.
It includes :
• Logo
An image that identifies and sets your brand apart, optimized for the web
• Color palette
A set of colors chosen to match your studio’s personality, used consistently across your website and materials.
• Typography and Hierarchy
The fonts and text styles that make your content easy to read and give your brand a consistent look.
• Basic Graphic Elements
Small visual details such as patterns or shapes that add personality without cluttering your design.
• Brand guideline sheet
A simple reference showing how to use your new studio brand image elements.
+ 550 € *
* Available exclusively alongside the web design service
Multilingual website
If your customers speak different languages, or you’re planning to grow into international markets, we’ll build your multilingual website optimized for each languages you need.
It includes :
• Really multilingual
Not an instant translation, more stable, reliable, and free of context errors.
• Full site structure translated
Your entire website is available in each language, including images, booking platforms, etc.
• Navigation adapted per language
Menus and buttons work naturally for every visitor, in any language, including those using assistive technology.
• Adapted to your audience
The content is not translated word-for-word, but adapted to feel natural in each language and culture.
• SEO set up for each language
Your studio can be found in search results in every language you offer.
From +600 € *
* The price may vary depending on the number of languages and pages.
Website Audit
An honest look at your current website
Do you already have a website, and just want to understand why you aren’t getting any inquiries through it? During a one-hour web audit conversation, I’ll objectively analyze your current website to give you a clear picture of what’s working, what isn’t, and what your options are moving forward to make your website start working for you.
What it includes
A 1-hour strategy call
A full review of your current website
A written report
For just 250 €
* If you choose to move forward with a complete web design service within 60 days, the full €250 comes off that project.
Process
From Discovery to Launch
1
Discovery
A conversation about your studio, your goals, and your needs
2
Strategy
I define your site’s structure, content and conversion paths, so every page has a clear purpose.
3
Design
You will see an initial prototype of your website design, ready for your feedback to refine the details.
4
Build
Your website is built, technically optimized, and prepared to perform. Fast, clean, and reliable.
5
Launch & Handover
We launch your site together, and I show you how to manage your site yourself.
After launch: Ongoing care
Technical Maintenance
€90/month
Technical updates, security and backups, so your site stays safe and running smoothly.
Minimum 3 months.
Content updates
€130/month
Including new classes, schedules, photos and text, so your site always reflects what’s happening at your studio.
Minimum 3 months.
Complete care
€190/month
Technical and content support combined. The most complete way to keep your site working for you, without lifting a finger.
Minimum 3 months.
FAQ
What else you might be wondering
Do you write the content and copy for my website, or do I need to provide it?
I can guide you through it, but you know your studio better than anyone, so you provide the core information, and I help shape it into clear, effective copy for your site.
How do I know you'll actually understand my business and not just design something generic?
For me, understanding your business comes first. Every project begins with a strategy phase where we look at your audience, your positioning, and what makes your studio’s personality come through. From there, I design your site and you review it and nothing gets built until you’ve approved the direction. This is what strategic web design actually means: your business shapes the website, not the other way around.
My studio is small or just starting out. Am I too early for this?
Not at all. A clear, professional website is often what helps a small studio start looking as established as it feels to the people who already know you. Strategic web design since the begining will help your studio grow faster.
How much involvement will I need to have during the project?
Your participation will mainly consist of attending virtual meetings on pre-scheduled dates, providing the essential information for your site, and offering feedback at each review. I handle everything else so strategic web design doesn’t have to take over your schedule.
Pricing starts "from" a number. What determines what I'll actually pay?
The starting price covers a standard 4-page website. The final price can change based on things like extra pages, more complex features or structure, and add-ons like brand identity or multilingual support.
Some projects also could involve premium plugins or external booking platforms. These are a separate cost, paid directly by you to the provider, while I handle the integration into your site. I’ll always suggest the tools that best fit your studio’s needs, but the final choice of platform or tool is always yours. We’ll go through all of this before approving the budget, so there are no surprises later.
Does the price include hosting and domain?
No. You manage the hosting and the domain name separately on your own, but I can explain what you need and how to set them up. This gives you some flexibility and ensures that you always own your website and retain control over it.
What happens after my website goes live?
Every project ends with a tutorial on how to manage your site on your own, and a highly recommended maintenance option to ensure that your site is always secure and functional. You can choose the right level of ongoing support for your studio, ranging from minor technical updates to full content management. It’s completely optional, but most studios prefer to have that support.
I already have a website. Can you work on it to improve it?
If your current website isn’t bringing in enquiries, a website audit is usually the right first step. It shows us exactly what’s working, what isn’t, and what strategy makes sense for your studio.
Once you have that clarity, you can decide to apply the changes on your own or continue working with me; either with a full new website or with a personalized proposal to improve your existing site based on your specific needs. In both cases the cost of the audit is deducted from the total project price.
Will my website show up on Google?
Every website I build includes SEO foundations from day one. The structure, content and technical setup are all designed so your studio can actually be found by people searching for a pilates, dance, pole, aerial arts or wellness studio near them. A specific ranking results can’t be garanteed as it depend on many factors beyond design, but I can guarantee your site is built to be found.
Why does accessibility matter for my wellness website?
More than 30% of the world’s population may need some form of assistive technology, and up to 80% of users benefit from accessible design (including those with invisible, temporary or situational limitations).
By designing with accessibility in mind from the start, you ensure that no potential customer is left out. This means better performance and a smoother experience for every visitor, which is exactly what conversion-focused web design is all about.
Your business’s next chapter
Ready to start working on your website? Let's start the conversation.
Ready to get started? Let’s have a free discovery call to talk about your project, and how strategic web design can turn it into reality.